Held on the campuses of the most prestigious universities that have the strongest entrepreneurial culture and business communities and select satellite locations, this is where we begin to ignite our students’ entrepreneurial spirits, build their creative confidence, and identify their unique talents, skills, and interests. We invest time in your child to provide them with relevant training to 21st Century business and life. Then, they apply these tools to gain opportunities to innovate in their personal lives and professional careers through a series of real-life competitions and design projects with prestigious companies. This allows the participants to continue to build self-confidence by beginning to build their personal brand as they move through each competition or experience. The two competitions are “The Dream Team” and “The Candidate” For holistic entrepreneurial development of each child, students attend several labs during the day: Start UP Lab, Design Lab, Empire State of Mind and BrandU to name a few.